Overview
- An ad‑interim injunction dated September 26 restrains more than 30 entities from using Chiranjeevi’s name, image, voice or likeness without consent.
- The order covers stage names and titles linked to the actor, including Megastar, Boss, Annayya and Chiru, which the court deemed integral to his identity.
- It explicitly extends to AI‑generated and future formats such as morphed videos and the Metaverse, reflecting concerns over rapid digital misuse.
- Notices were dispensed with for defendants 1–33 and 36 to curb fast‑spreading content, while no interim order was passed against MeitY and DoT without prior notice under Section 80 CPC.
- The court cited Delhi and Madras High Court precedents on personality rights and set the next hearing for October 27, noting potential irreparable reputational harm.