Overview
- ABD and Hybe confirmed that TUIDE will debut on Aug. 24 with their first EP, Tune & Play.
- The seven members are Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani, who were born between 2006 and 2011 and come from South Korea, the United States, Britain and Japan.
- Ahead of the release, the label held a selective preview event in Seoul where TUIDE performed all tracks and the company began taking pre-orders for the EP.
- Production is being overseen by veteran producer Han Sung-soo, whose past work with high-profile K-pop acts underlines ABD’s experienced creative leadership.
- Early online reaction has been mixed, with some fans skeptical of the creative team and others noting Hybe’s promotional power, and observers say commercial and critical reception after the Aug. 24 release will determine whether ABD’s specialist girl-group strategy succeeds.