Overview
- The single was released on June 12 as a digital-only joint project by Hybe-affiliated groups Katseye, Le Sserafim and Illit and was accompanied by a music video and joint performances.
- The track debuted at No. 38 on the U.S. Billboard Hot 100 on the chart published June 24, giving K-pop girl groups their highest Hot 100 placement so far this year.
- It also entered major global charts, reaching No. 25 on the Billboard Global 200, No. 22 on Billboard Global Excl. U.S., and No. 22 on the U.K. Official Singles Chart.
- The release relied on streaming and digital engagement rather than a physical album, with reports of the music video surpassing roughly 40 million views within two weeks and driving broad fan activity.
- Hybe framed the song as a fan-focused, boundary‑pushing gift that sets a short-term benchmark for cross‑label collaborations and could encourage similar coordinated projects in K-pop.