Overview
- HYBE, which unveiled the girl-group label ABD on Friday, set its first act to debut in the second half of 2026.
- The name stands for A Bold Dream and points to a creative approach that jumps to new ideas, described as choosing D instead of C after A and B.
- Former Pledis artist-planning chief Noh Ji-won will serve as CEO, while producer Han Sung-soo will lead the group’s music, concept, and performance direction.
- HYBE said ABD fits its multi-label strategy to grow each unit’s autonomy and diversify artist IP, placing it alongside BigHit Music, Pledis, Belift Lab, Source Music, ADOR, and KOZ.
- Details on the lineup, sound, and promotion remain undisclosed, with HYBE promising new musical experiments aimed at a global audience.