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2d ago

Hurricanes' 'Beer Skate' Sells Out, Won't Return This Postseason

Production lead times keep the collectible off the menu this spring.

Three Carolina Hurricanes fans in black and red jerseys holding beer skates at a game.
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Overview

  • The skate-shaped beer cup debuted in Saturday's Game 1 and sold out at Lenovo Center, with 4,687 bought by fans.
  • Team officials said 2,000 sold within 45 minutes, then staff rushed more from a warehouse during the game.
  • Vice president of food and beverage Adam Hoffman told ESPN on Monday the item will not return during the playoffs.
  • Scarcity pushed listings on eBay to roughly $180 to $200, far above the $19 empty in-arena price.
  • The promotion fits a league trend of viral drink vessels like Buffalo’s Beer Sabre and Utah’s Tusk Mug, which take months to produce and make quick restocks hard.