Overview
- The deal, announced Wednesday, gives Hulu first rights to develop documentary features, docuseries and other unscripted projects that originate with or are adapted from Switchboard’s reporting.
- Coverage says the agreement covers Switchboard’s nonfiction output but does not disclose financial terms or require any minimum production commitments.
- Switchboard was founded in January 2025 by Celia Aniskovich and has helped develop projects including GrandmaPuzzles, Freeman Vines, Poreless, Rat Rod, and Saving Superman.
- Switchboard is represented by Verve and agent Jonathan Fischer, and Aniskovich called Hulu a strong collaborator for nonfiction storytelling.
- Industry context: first-look pacts give a streamer priority access without guaranteeing production, so the deal could fast-track more magazine-to-screen work for Hulu as Disney continues to fold streaming strategy into its portfolio.