Overview
- Hublot unveiled Jung Kook as its new global ambassador at a Feb. 12 event in Seoul after a Feb. 10 Instagram teaser that fans swiftly recognized.
- Campaign images show him wearing the Big Bang Original Unico, introduced in January 2026 and powered by Hublot’s in-house Unico chronograph movement.
- Hublot CEO Julien Tornare hailed Jung Kook as “one of the most influential artists of his generation,” highlighting his precision and boundary‑pushing ethos.
- Jung Kook described the tie-up as a full‑circle moment following his 2022 FIFA World Cup performance, when Hublot served as Official Timekeeper.
- The announcement aligns with BTS’s comeback plans, including a free concert at Gwanghwamun Square on March 21, a Netflix documentary on March 27, and a world tour starting in April.