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Howard Responds to BTS Teaser Backlash, Citing Korea Ties and K-Pop’s Black Roots

Howard reframes the debate by underscoring K-pop’s Black roots.

Overview

  • BTS released an animated Arirang teaser inspired by seven Korean students at Howard University, drawing criticism for showing a mostly white crowd at a historically Black campus.
  • The video includes an on-screen note saying it may deviate from actual events, and BTS and HYBE have not issued a separate statement beyond that disclaimer.
  • Howard answered through its news site and in comments to local TV, faulting the crowd depiction and stressing its identity as a leading HBCU, with federal data showing 67 percent of full-time undergraduates are Black.
  • The university is using the moment to highlight its 1896 link to Korea and the role of Black music in shaping K-pop, noting early Arirang recordings by Howard’s Korean students now housed at the Library of Congress.
  • Coverage ranges from Inside Higher Ed’s call for more Black decision-makers in production to ClutchPoints’ focus on Howard’s historical context and Korea JoongAng Daily’s report on fan critiques and the lack of a new BTS statement.