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How to Fish Sells One Million Copies in Two Days on Steam

Steam front-page placement driven by a steep launch discount pushed rapid sales, prompting the studio to release patches with the developer promising further content.

Overview

  • The debut four-player 'friendslop' game sold 1 million copies in two days, the developer announced after the title launched on Thursday, Aug. 20.
  • Third-party tracker SteamDB recorded a peak concurrent player count of about 268,101, and the game climbed onto Steam's Top Sellers list during its launch weekend.
  • How to Fish blends simple fishing with physics-driven trick shots, firearms and explosives, and those social, chaotic mechanics helped it earn nearly 12,000 mostly positive Steam reviews.
  • Dazed Games issued two quick post-launch patches to fix bugs and rebalance gameplay and has publicly committed to ongoing fixes and additional content.
  • A 38 percent launch discount to $4.95 through Aug. 27 materially boosted uptake and highlights how low pricing plus strong Steam visibility can turn a small indie live-ops title into a breakout hit.