Overview
- Dean headlines the new Any Time, Any Place, Any Wear campaign, framed as a love story set aboard a Belmond train traveling through Europe.
- The launch includes The Olivia Dean Edit, a capsule featuring Veil Hydrating Skin Tint, Vanish Airbrush Concealer, and the new Unreal Liquid Highlighter released in late February.
- Dean describes the collaboration as instinctive, noting she has long used Hourglass products and favors a natural, skin-first look.
- Chief marketing officer Brooke Blashill says the partnership will expand into immersive global activations, with co-created events linking beauty and music and spotlighting new voices.
- This marks Dean’s second major beauty role following Burberry’s Her fragrance, arriving on the heels of her Best New Artist Grammy, a chart-topping album, and 800 million Spotify streams for “Man I Need.”