Overview
- 2026 priorities highlighted by analysts include voice-driven guest interactions, filtering AI bot noise from web analytics, and adaptive training systems that personalize guidance for staff.
- Experts urge a shift from AI labels to results, with trustworthy forecasting positioned to guide pricing, staffing and marketing decisions across properties.
- Booking.com reports that 89% of consumers are interested in using AI for travel planning, signaling a potential shift in how travelers discover and select hotels.
- Chatbots have materially improved over the past 12–18 months and now handle large volumes of routine inquiries and phone calls, reducing pressure on front-line teams.
- Hotels are preparing for wider use of robotics by 2026 for delivery, cleaning and security even as fragmented tech stacks limit integration, intensifying calls for unified, actionable revenue tools.