Overview
- HotelData.com’s report draws on aggregated data from nearly 5,000 U.S. hotels using Actabl’s platform.
- Labor intensity increased, with hours per occupied room up 4.4% for the year and 3.6% in Q4, lifting cost per stay.
- Engineering and guestrooms drove the largest role-level cost gains, with maintenance engineer CPOR up 7.5% and room attendant CPOR up 4.4%.
- Cost trends diverged by property type as full-service hotels saw a 23.8% Q4 jump in wage CPOR, while resorts cut full-year CPOR by 4.7% despite a 5.0% rise in Q4.
- Profitability tightened late in the year, with GOP margin down 3.3 percentage points in Q4 after a 1.1-point full-year increase to 38.3%.