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Hotel Heron Joins Hilton’s Curio Collection, Keeps Aparium at the Helm

The soft-brand move adds Hilton Honors perks without altering the hotel's boutique identity.

Overview

  • The 134-room Old Town Alexandria property is now part of Curio Collection by Hilton while remaining managed by Aparium.
  • Guests can now use Hilton Honors benefits including Digital Key, points-for-payment options, member discounts, and free Wi‑Fi.
  • The hotel continues to operate under the Hotel Heron name with no announced changes to leadership, culinary concepts, or operations.
  • On-site venues remain KILN, Francis Hall, and Good Fortune, the rooftop bar with Potomac River views.
  • Hotel Heron becomes the second Curio Collection property in the DMV region as the affiliation expands the hotel’s distribution reach.