Overview
- The Hot Sale runs from 25 May to 2 June and organizers report more than 700 brands and over 12,000 offers available across categories.
- AMVO research finds six in ten shoppers will seek financing during the event and 81% of internet users plan to buy, making bank coupons and months‑without‑interest central to conversions.
- Major marketplaces, led by Mercado Libre, are offering steep price cuts—advertised up to 60%—plus bank coupons, bonifications and up to 24 months without interest to stack savings.
- Platforms are pairing promotions with faster logistics such as same‑day delivery in dozens of cities and targeted night sales to capture demand and speed up checkout decisions.
- Consumer complaints about misleading availability and order cancellations, highlighted by a TikTok claim against Sephora, are drawing attention to inventory accuracy and enforcement during peak sales.