Overview
- As the sale closed Wednesday, the official site tallied 7.5 million users, with the biggest traffic spikes around 10 p.m. and final‑hour flash promos on the homepage.
- CACE said offers averaged 34% off, the highest in recent years, while interest clustered in apparel and tech such as TVs, phones and notebooks.
- A Fundación ECOSUR price check found that only about half of tracked items actually fell in price and that apparel showed the clearest drops as some electronics even rose.
- Platforms reported a mobile‑first event, with 71% to 77% of purchases made on phones and an average ticket near 100,000 pesos as shoppers placed fewer but larger orders.
- Banks and wallets drove many checkouts with up to 24 interest‑free installments and cash‑back offers, and shoppers leaned on Precialo, Historial de Precios and the event’s Cybot assistant to spot real deals.