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Horror Indie 'Hokum' Opens to $6.4 Million, Cracks Weekend Top Five

The strong start suggests a path to profit for the $5 million Irish folk-horror under NEON.

Overview

  • The film debuted to $6.4 million across 1,885 North American theaters, placing No. 5 on the domestic weekend chart.
  • Its rollout delivered about $3,400 per theater and registered as one of NEON’s four biggest domestic openings to date.
  • With a reported production budget near $5 million, the opening positions the title for profitability if it holds in the coming weeks.
  • Early reception is positive, with an 86% Rotten Tomatoes score and a B CinemaScore, and critics highlighting Adam Scott’s performance and the film’s atmosphere.
  • NEON is actively selling international rights, and a U.S. streaming window has not been announced.