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Horror Breakout 'Obsession' Scores $2.6 Million Previews as Reviews Soar

Strong reviews with brisk previews signal a breakout for the low-budget horror from a YouTube-born filmmaker.

Overview

  • Obsession, released Friday by Focus Features, drew $2.6 million from Thursday previews and Wednesday early-access screenings, according to The Hollywood Reporter.
  • Following Friday’s preview haul, industry projections cited by Forbes from Deadline pointed to an opening near $14 million, well above early tracking for the $1 million production.
  • Rotten Tomatoes scores hovered in the mid‑90s for both critics and audiences through opening weekend, with multiple reviewers praising Inde Navarrette’s breakout performance.
  • Focus built turnout with a viral campaign that sold out replica One Wish Willow props, seeded in‑character text threads, and plastered cryptic billboards in Los Angeles and New York.
  • Writer‑director Curry Barker acknowledged a lore “plot hole” in interviews and floated either a direct sequel or an anthology of new One Wish Willow tales, even as post‑theatrical streaming is expected to land on Peacock after a PVOD window.