Overview
- Honor expanded its Argentina presence with an Honor Experience Zone at Abasto Shopping in Buenos Aires and a local debut of the Magic 8 Lite, with sales through its Mercado Libre store and carrier partners Personal and Claro.
- Los Andes lists the Magic 8 Lite at AR$1,066,999, with up to 36% off and interest‑free installments on Mercado Libre and up to 20% off with financing at Personal and Claro.
- The Magic 8 Lite is marketed with a Guinness‑record drop claim from 6,133 meters and features Corning Gorilla Glass Victus 2, IP68/IP69/IP69K ratings, an 8,300 mAh silicon‑carbon battery, a 108 MP camera, and AI tools like Magic Portal 2.0.
- At the opening event, Honor’s marketing lead threw a Magic 8 Lite from a balcony onto the stage in a live test, and the phone kept working.
- Honor also highlighted wearables and the X7d phone as part of a connected lineup, framing the rollout as part of its global Alpha Plan to grow an AI‑driven device ecosystem.