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Hong Kong Disneyland Opens First Pixar Summer Fest

The multiweek festival pairs new shows with interactive drawing sessions to increase guest engagement, boost on-site retail.

Overview

  • Hong Kong Disneyland launched Pixar Summer Fest on June 12 and will run the park-wide celebration through August 31 with decorations and displays across Main Street and Town Square.
  • Daytime programming centers on high-energy offerings including the new Pixar Water Play Street Party that splashes through the park and the ongoing Friendtastic! parade featuring multiple Pixar franchises.
  • The new Pixar Pals Spectacular is an roughly eight-minute evening show using drones, large-scale projections on the Castle of Magical Dreams and Main Street, and giant inflatables and is presented before the park’s Momentous nighttime production.
  • The Draw & Meet Animation Academy debuted as a roughly 30-minute class where guests sketch Rex, Lotso or Bullseye then meet the character posed like their drawing; the session is primarily in Cantonese but features large projections to help non‑Cantonese guests follow along.
  • Hong Kong Disneyland rolled out extensive exclusive merchandise and themed food tied to the festival with published prices (for example a Spirit Jersey at HK$569) and branded popcorn buckets and snacks designed to drive guest spending during the event.