Honey Deuce Holds Its Throne at the U.S. Open as Organizers Chase a New Sales Record

Overview

• The USTA said Friday it aims to top last year’s record of 738,459 Honey Deuce cocktails sold at the tournament.
• The drink generated nearly $17 million in reported revenue in 2025 and reached a single-day peak of about 60,000 serves that year.
• Grey Goose’s Honey Deuce is marking its 20th U.S. Open and remains the event’s signature beverage because it is simple to make, highly visible in a commemorative cup, and widely available across concessions.
• Moët’s new Moët Serve has been launched as a premium, limited offering in exclusive locations such as the American Express Card Member Lounge and the Club de Tennis Bar, testing a higher-end market without replacing the Honey Deuce’s mass presence.
• Bars, rooftops and hotels across New York City are staging watch parties and serving the Honey Deuce, which helps extend tournament revenue into the city and keeps demand concentrated on the souvenir-driven cocktail.