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Honda to End Car Sales in South Korea by the End of 2026

Persistently weak sales in a crowded import market prompted the pullback.

Overview

  • Honda said it will wind down passenger-vehicle sales in South Korea by the close of 2026.
  • The company cited changing market conditions and a plan to focus resources for longer-term competitiveness.
  • Sales have been very low, with fewer than 2,000 cars sold in 2025 and only 84 registrations in March 2026, according to industry data.
  • Owners will continue to get service, maintenance, spare parts, and warranty support after car sales stop.
  • Motorcycle operations will continue in a market where Hyundai, Kia, and high-volume import brands such as Tesla, BMW, and Mercedes have eclipsed Honda’s cars.