Overview
- The Honda 0 SUV, 0 Saloon and Acura RSX have been scrapped after a reassessment of the EV business environment.
- All three models were months from production at Honda’s Marysville, Ohio EV Hub and were to debut Honda’s in-house Zero platform rather than GM’s Ultium.
- Honda now forecasts a fiscal-year operating loss of ¥270 billion to ¥570 billion and says total restructuring and impairment costs tied to the reversal could reach ¥2.5 trillion.
- The company cited weaker U.S. EV demand following incentive rollbacks and eased emissions rules, tariff pressures on gas and hybrid models, and stiffer competition from faster-moving Chinese EV makers.
- Leadership will forgo portions of pay, Honda will prioritize next‑generation hybrids and regional competitiveness including India, and reporting indicates the year could mark its first annual net loss since 1957.