Overview
- Disney canceled a planned $1 billion OpenAI tie-up after OpenAI shut its Sora video app, which had been set to generate content using Disney characters.
- ByteDance’s Seedance 2.0, an AI video model paused after a viral Tom Cruise–Brad Pitt clip triggered studio outcry, has now rolled out globally despite MPA claims of large-scale unauthorized use.
- AI is seeping into daily studio work through assistants who rely on public tools for emails, meeting notes and script coverage, raising warnings about leaking client schedules and deal terms through unsecured systems.
- Labor groups are shifting from blanket resistance to rule‑making, with SAG‑AFTRA requiring consent and pay for digital replicas and the WGA seeking compensation when writers’ work trains AI models.
- Economics are driving adoption, from a national TV ad produced for about $2,000 versus a typical $1 million budget and 12-week timeline to Indian studios using AI for dubbing, motion capture and digital stars.