Overview
- Seedance 2.0 generated a hyperreal 15-second Tom Cruise–Brad Pitt fight video that drew about 1.7 million views on X, renewing alarm over AI video.
- Within days, the Motion Picture Association criticized the tool and SAG-AFTRA condemned the unauthorized use of performers’ likenesses as harmful to livelihoods.
- Disney sent a cease-and-desist over the clip, with Paramount taking similar action shortly after, signaling a more aggressive studio posture.
- ByteDance said it is taking steps to strengthen safeguards to prevent unauthorized use of intellectual property and likenesses, without detailing specific measures.
- Industry analysis contrasts this crackdown with studios’ negotiated approach to OpenAI’s Sora, including Disney’s December investment, highlighting divergent strategies as AI video rapidly advances.