Overview
- TMZ footage and an Instagram reel posted by Sweeney show a nocturnal climb as bras were hung on the sign to promote her lingerie label, Syrn.
- The production held a FilmLA permit for filming in the area, which did not authorize touching, altering, or accessing the sign.
- The Chamber says it warned the production by email that separate authorization was required for any on‑site activity or commercial use.
- Possible counts under review include trespass and vandalism, with no formal charges announced as the investigation continues.
- Reports say most items were removed after filming, a few were left behind, and video appears to show a fence being cut to gain access; Syrn’s launch is slated for Jan. 28 with funding tied to Coatue investors Jeff Bezos and Lauren Sánchez.