Overview
- Tabloid outlets and job adverts report that Hungry Bear Media, run by Holly Willoughby’s husband Dan Baldwin, is developing a This Morning–style lifestyle series called Together to stream on YouTube, but no broadcaster has formally confirmed the show.
- Sources say production activity is under way and that the company has been recruiting staff, including a video editor for a new online series aimed at long-form YouTube content.
- Holly’s recent increase in social posts, a message about a “brilliant meeting” on a project, and a playful Instagram video with Abbey Clancy are being cited as signs she is preparing to return to screens.
- Trademark filings under the Together name have been reported by outlets and are being read as indicating plans for branded products tied to the series, though those filings and their scope have not been independently verified.
- The shift would follow Willoughby’s exit from This Morning in October 2023 and her stepped-back role at ITV in 2025 and could let her control production and commercial rights outside traditional broadcasters.