Overview
- The companies announced the collaboration Thursday and said The Hollister Collection at Target will launch on June 28 with nearly 60 items sold online, in most U.S. Target stores, and at select Hollister locations.
- Hollister will help design the assortment while Target will handle manufacturing, and the partnership is planned to run through at least 2027 with seasonal drops in fall, holiday, and spring.
- Preview coverage lists bedding in Twin/Twin XL and Full/Queen sizes, hooded blankets, Study Buddy pillows, weighted plushies, and matching loungewear, though some product details come from advance previews rather than the companies.
- One preview reported that every item will cost under $65, a price point aimed at students and younger shoppers but that specific pricing was disclosed by media ahead of the launch rather than in the formal company announcement.
- The move targets the large back-to-college market and lets Hollister reach new customers through Target's footprint while giving Target another exclusive brand capsule to drive foot traffic and seasonal demand.