Overview
- Hollister and Target announced Thursday a multi‑season collaboration that will debut online and in most Target stores on June 28 with a preview already live on Target.com.
- The first drop includes nearly 60 items across bedding, decor, accessories and coordinated sleepwear with prices positioned under $65 and specific ranges such as bedding from $34.95 to $64.95.
- Hollister co‑designed the assortment while Target will handle manufacturing and broad distribution, and the collection will be sold on HollisterCo.com, Target.com, most Target stores and select Hollister locations.
- Executives say the partnership is meant to find new customers and drive sales in the back‑to‑college market, which the National Retail Federation put at $88.8 billion, and to extend Hollister from apparel into a lifestyle brand.
- The companies plan follow‑up drops for the fall holiday season and spring 2027, a move that could boost Hollister’s customer reach and give Target another exclusive draw for younger shoppers.