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Holiday Streaming Surge: Hallmark Floods the Season as Netflix Film Cracks Global Top Three

AVOD access, genre variety, familiar classics fuel December viewing.

Overview

  • Hallmark leans on its well-worn formula with a heavy slate this year, planning 27 new Christmas telefilms and citing about 80 million U.S. viewers annually, while Lifetime fields a dozen titles.
  • Netflix’s Una Navidad ex-cepcional, featuring Alicia Silverstone, quickly rose to third place in the platform’s global ranking after its release.
  • Major services refresh December lineups with staples such as Home Alone, The Holiday, Elf, The Polar Express, The Grinch, Love Actually and Klaus across Netflix, Disney+, HBO Max and Prime Video.
  • Free, legal options expand access, with Pluto TV’s 24/7 holiday channel, Tubi’s seasonal collection and full-length titles available on YouTube.
  • Seasonal offerings continue to widen beyond romantic crowd-pleasers, with platforms highlighting holiday-themed horror and offbeat picks including Gremlins, Krampus and other recent genre entries.