Particle.news
Download on the App Store

Hoda Kotb Unveils 'Joy Rides,' a YouTube Talk Series Launching Jan. 21

The creator-led show advances her move from broadcast to on-the-go, unscripted interviews with brand backing from QVC.

Overview

  • The six-episode run will debut on the Joy 101 YouTube channel with new installments every Wednesday beginning Jan. 21.
  • Conversations unfold while traveling — from bike rides in a Brooklyn park to early-morning drives — instead of in a studio setting.
  • Guests teased in the trailer include Savannah Guthrie, Stacy London, Peloton instructor Ally Love, and jewelry designer Jennifer Miller.
  • The series is presented in partnership with QVC and produced under Kotb’s Joy 101 banner.
  • The announcement comes about a year after Kotb left Today to pursue new projects, underscoring her digital-first direction.