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2mo ago

H&M to Enter Argentina in 2027 With Franchise Partner Hola Moda

The move signals a margin-first push in Latin America using a lower-risk franchise model.

Ropa de la marca H M empezará a venderse en la Argentina
The Hennes and Mauritz AB (H&M) store on Hamngatan in Stockholm, Sweden, on Monday, April 13, 2026. The outlook for the largest Nordic nation’s export-driven economy has darkened in recent weeks. Photographer: Erik Flyg/Bloomberg
La decisión convierte a la Argentina en el país número quince de América Latina en el que la firma tendrá tiendas físicas y representa un nuevo capítulo en la estrategia del grupo en la región.
Tienda H&M

Overview

  • H&M, which confirmed the plan Friday, will open its first Argentina store in 2027 through franchise partner Hola Moda.
  • Argentina will be the company’s 15th market in Latin America, with the first Paraguay store slated for the second half of 2026.
  • Local reports say talks favor the Alto Palermo mall in Buenos Aires for the debut, with Dot, Abasto and Alto Avellaneda also under review.
  • The expansion follows a tighter strategy after about 200 global store closures in 2025 and a planned 160 more in 2026, paired with roughly 80 new larger-format openings.
  • The entry tracks a broader return of international retailers to Argentina, as groups like Bestseller, Mango, Superdry and Farm Rio plan new stores that could widen choices and sharpen prices for local shoppers.