Overview
- Hisense’s UR9 TVs, which arrived in U.S. stores Monday, fell to $1,999 for 65 inches, $2,999 for 75 inches, and $3,999 for 85 inches in a same‑day cut reported by Best Buy listings and multiple outlets.
- UR9 uses thousands of tiny red, green, and blue LEDs to create color at the source rather than through a white or blue backlight, and Hisense cites nearly 35,000 LEDs, a Hi‑View AI Engine, Google TV, TÜV eye‑comfort certification, and Pantone validation.
- An over‑the‑air update adding Dolby Vision 2 Max is slated for June, which signals that software will keep shaping picture quality after purchase.
- Rivals are rolling out at higher price points or in larger sizes, with Samsung’s R95H priced above the new UR9 street price and LG and TCL starting at 75 inches and 85 inches, while Sony’s True RGB set has been shown privately.
- Early hands‑on reports praise strong brightness and color volume but note first‑gen quirks such as HDR flicker seen on pre‑release Samsung and a color‑specific flicker on an LG unit, and some reviewers still rate top OLEDs higher in overall picture quality.