Overview
- The U7 Series is available today at Best Buy with Amazon availability coming soon, starting at $1,299 with the 65-inch U7SG listed at $1,499.
- Hisense confirmed the budget-focused U6 Series will reach retailers in the coming weeks, running Fire TV OS across 55- to 100-inch models.
- The U7 lineup tops out at 116 inches and features a native 165Hz refresh rate with advanced motion processing for sports and gaming.
- Models span Google TV (U7SG) and Fire TV (U7SF) variants, giving buyers platform flexibility by retailer.
- An early hands-on reports roughly 3,000-nit peak brightness, an anti-glare layer, broad HDR support including Dolby Vision IQ and HDR10+, and robust built-in 2.1.2 audio with Dolby Atmos and DTS Virtual:X.