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Hims & Hers to Buy Australia’s Eucalyptus for Up to $1.15 Billion

The purchase establishes a dedicated international division to accelerate expansion into Asia-Pacific markets.

Overview

  • Hims & Hers said about $240 million will be paid in cash at closing, with additional deferred payments over 18 months and performance-based earnouts through early 2029.
  • The companies target a close in mid-2026, subject to regulatory approvals and customary conditions.
  • Eucalyptus operates consumer brands including Juniper and Pilot, has served more than 775,000 customers, and is running at roughly $450 million in annual revenue.
  • The deal provides entry into Australia and Japan while deepening Hims & Hers’ presence in the UK, Germany, and Canada through regional partnerships.
  • Hims & Hers disclosed the transaction value as up to $1.15 billion, while the Australian Financial Review separately reported a figure of more than $1.6 billion.