Overview
- The commercial, titled “Rich People Live Longer,” will air during the Feb. 8 Super Bowl and is voiced by Common.
- Hims & Hers frames the message around U.S. health inequity, citing a spokesperson’s reference to research that the top 1% live about seven years longer than the bottom 50%.
- The ad features imagery reminiscent of billionaire spaceflights and biohacking, which the company says portrays symbols rather than specific individuals.
- The creative highlights offerings such as at-home biomarker testing, early cancer-detection screens, micro‑dose GLP‑1 treatment plans, and clinician‑guided hormone care.
- The campaign will extend to podcasts, influencer content across Meta, YouTube and TikTok, and Olympics commercials, following a 2025 spot that drew criticism over drug disclosures but delivered a 650% traffic surge and top-five engagement per EDO.