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Hilton Brings Spark Brand to Asia Pacific With First Two Hotels in India

The launch builds on a 150-hotel development agreement with Olive Hospitality to scale a value-focused midscale chain linked to Hilton Honors and digital guest tools.

Overview

  • Hilton opened two Spark by Hilton hotels in India, one 82-room property in Bengaluru’s Marathahalli technology corridor and one 64-room hotel in Calangute, Goa, marking the brand’s entry into Asia Pacific.
  • The openings follow a strategic agreement with Olive Hospitality to develop 150 Spark by Hilton hotels across India under a franchise model.
  • Hilton designed the India rollout to serve distinct demand types, positioning the Bengaluru hotel for corporate and MICE travelers and the Goa site for leisure groups and offsite stays.
  • New properties feature localized service touches such as complimentary breakfast with DIY dosa stations and self-serve chai carts while offering digital check-in, Digital Key and Hilton Honors integration.
  • Spark by Hilton, launched in 2023, is one of Hilton’s fastest-growing midscale brands with more than 240 operating hotels globally and a pipeline of nearly 230 more, and the India push aims to grow branded mid-market supply efficiently through conversions.