Overview
- Higgsfield presented the 95-minute film Hell Grind at a third-party industry screening in the town of Cannes on May 21, and Festival de Cannes confirmed the movie was not part of the festival’s official program.
- The company says a roughly 15-person team produced the film in about 14 days for under $500,000, with about 80 percent of the budget—roughly $400,000—going to GPU-driven AI compute costs.
- Higgsfield’s workflow stitched thousands of short, AI-generated clips into a feature, with the first 25 minutes reportedly requiring 16,181 initial video generations to yield 253 final shots and average prompts of about 3,000 words.
- The production relied on third-party video models such as Google’s Veo 3 combined with Higgsfield’s proprietary tools to enforce character and visual consistency across outputs.
- Reactions at Cannes-related events were mixed, with some creators urging engagement with the tools and others warning of aesthetic limits and threats to film jobs, and coverage has shifted to questions about marketing language and growing global demand for GPU infrastructure.