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Higgsfield Closes $400 Million Round at $5.4 Billion Valuation

The capital will fund expanded compute, product and security as the company shifts from consumer tools to enterprise marketing customers.

Overview

  • Higgsfield disclosed Monday that it raised $400 million in a Series B led by DST Global with participation from investors including Goldman Sachs and Intel Capital.
  • The company reported that annualized revenue has climbed to $700 million and that it serves more than 30 million users across 238 countries, with enterprise customers now providing the majority of revenue.
  • Higgsfield says it will use the funding to buy more compute capacity, hire AI talent, expand R&D and scale enterprise security and go‑to‑market efforts.
  • The startup points to recent product and infrastructure moves — a May supercomputer rollout and rapid adoption of agentic features — as drivers of faster multi‑scene video production and higher usage.
  • Industry challenges remain: generative video needs far more compute than text or images, competitors such as OpenAI’s Sora, Google’s Veo and Runway are racing to improve quality, and high infrastructure costs could pressure margins and customer retention.