Overview
- On March 15, Kennedy’s official X account posted an AI video depicting a shirtless version of him wrestling a Twinkie mascot in a WWE-style ring set to Limp Bizkit’s “Rollin’.”
- The clip ends with “Eat Real Food,” promotes the Make America Healthy Again campaign, and remains publicly posted on his account.
- The post drew widespread mockery from journalists, politicians, and advocates, with many calling it “cringe” or “pathetic.”
- Critics contrasted the stunt with urgent public-health and affordability concerns, citing a multi-state measles outbreak and reports of Americans borrowing or skipping meals to cover health care costs.
- The video follows February’s Kid Rock workout promo and January’s MAHA guidance, which departs from MyPlate by elevating whole milk, red meat, and nutrient-dense proteins; HHS has not signaled any retreat from the strategy.