Overview
- Henkel agreed to buy US haircare brand Olaplex for about $1.4 billion at an offer price of $2.06 per share.
- Advent, the majority owner of Olaplex, backed the transaction, with plans to take the company private after regulatory approval.
- Henkel CEO Carsten Knobel said the purchase will expand the group’s haircare business and speed up growth and innovation.
- Olaplex generated roughly €370 million in revenue in 2025 and was reported to be highly profitable.
- The acquisition follows Henkel’s March purchase of Not Your Mother’s, underscoring a push to scale premium haircare in the US.