Overview
- The company lowered its 2025 adjusted operating profit guidance to €415–465 million from €450–500 million, citing translation losses from weaker U.S. and Canadian dollars.
- HelloFresh revised its currency-adjusted revenue outlook to a 6–8% decline, compared with a prior forecast of a 3–8% drop.
- Shares plunged more than 16% after investors reacted to the reduced targets and softer revenue trajectory.
- In Q2, group revenue fell 9.5% to €1.7 billion while adjusted operating profit rose 8.2% to €158.5 million and free cash flow quadrupled to €208 million.
- Management is targeting over €300 million in savings by 2026 through cost measures focused on higher-value repeat customers.