Overview
- The :30 commercial will air during the fourth quarter on Feb. 8 and reimagines Neil Diamond’s “Sweet Caroline” as “Sweet Sandwich Time.”
- Samberg plays a Neil Diamond–inspired troubadour who sparks a deli sing-along, with Elle Fanning making a cameo as a customer.
- Cast interviews indicate the ad was filmed at Los Angeles’ landmark Canter’s Deli.
- Hellmann’s tie-ins include the Jimmy John’s Meal Diamond Deal running Feb. 2–22, a one-day “Sing For a Sandwich” karaoke truck in NYC on Feb. 3, and an Amazon Fire TV karaoke experience in early February.
- This is Hellmann’s sixth consecutive Big Game appearance, with extended cuts online and a Food Recovery Network partnership to redistribute surplus food in the Bay Area.