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Heinz To Crown 'Mr. 57' At NFL Draft With Lifetime Ketchup

The activation launches a new NFL partnership rooted in Heinz 57 heritage.

Overview

  • The 2026 NFL Draft is set to pause Friday at pick No. 57 in Pittsburgh for an on-stage Heinz presentation naming the draftee 'Mr. 57.'
  • The honoree will receive a lifetime supply of Heinz ketchup, a custom red 'Mr. 57' jacket, and an offer to partner with the brand.
  • Chicago holds the 57th pick, putting the Bears on the clock for the branded moment during the second round.
  • Hall of Famer Devin Hester, the 57th pick in 2006, will take part in the presentation as the campaign marks the 20-year tie to his draft slot.
  • Fans can get $25 off orders from Heinz Verified restaurants on Uber Eats during the moment, and CBS Sports notes Illinois pass rusher Gabe Jacas as a speculative candidate at No. 57.