Overview
- Heinz, which is activating around the NFL Draft in Pittsburgh from April 23–25, will name the No. 57 pick “Mr. 57” and award a custom jacket, ketchup for life, and a partnership opportunity.
- Former 57th overall pick and Hall of Famer Devin Hester will greet the inaugural honoree, lending football credibility to the brand’s new tradition.
- Fans can unlock $25 off an Uber Eats order from select restaurants nationwide only while the 57th pick is on the clock.
- Kraft Heinz is “painting the city red” with more than 150 billboards, a branded barge on Pittsburgh’s rivers, and sauce stations set across the city.
- The No. 57 selection is the 25th pick of Round 2, currently owned by the Chicago Bears, with that round slated for Friday night.