Overview
- Heinz-branded self-serve condiment stations were spotted at Smokejumpers Grill in Disney California Adventure on Friday, following earlier installations aboard the Disney Treasure cruise ship.
- Reporting from Disneyland shows Kraft Mac & Cheese has replaced existing mac and cheese menu items across the resort, including specialty offerings such as the Cozy Cone Mac & Cheese cone.
- A Kraft Heinz representative and on-site observers say Philadelphia cream cheese will replace existing cream cheese in recipes and on bagels across Disneyland, with physical menus to note the brand.
- Walt Disney World has not yet shown installations and Disney has not announced a public timeline, reflecting the large logistical task of rolling equipment and product swaps out across Florida’s many parks, resorts, and restaurants.
- The deal is broader than food service: it grants Disney licensing for ten Kraft Heinz brands and includes co-created marketing and content, a move Kraft Heinz calls part of a strategy to revive legacy brands and that briefly lifted its stock after the July announcement.