Overview
- On January 15, the Décimo Segundo Tribunal Colegiado en Materia Administrativa del Primer Circuito denied Grupo Modelo’s amparo, finding no unfair competition or likelihood of confusion between Amstel Ultra and Michelob Ultra.
- Heineken México said the decision confirms Amstel’s clear and differentiated identity and was issued in accordance with guidance from the Supreme Court.
- During the session, magistrates noted Modelo had asked the Supreme Court to take the case, but no communication had arrived, so the tribunal proceeded to decide.
- The ruling follows years of conflicting outcomes, including a 2021 IMPI sanction against Heineken, an April 2025 Supreme Court decision recognizing Anheuser‑Busch’s rights and standing, and a September 2025 TFJA finding of no unfair competition.
- Grupo Modelo said it will keep defending its trademarks as parallel reviews continue, while industry sources have said the dispute is being closely watched for its potential impact on IP protection and Mexico’s USMCA obligations.