Overview
- Heineken announced this week that it has reopened applications for its F1 Season Pass, offering season-long travel and event access tied to the 2027 Formula 1 calendar.
- The prize is described by Heineken as covering flights, accommodation and premium grandstand and paddock access for the winner and a guest for every Grand Prix.
- Coverage notes a factual discrepancy between outlets over whether the company is offering a single season pass or two separate season-long passes, a point that Heineken has not yet clarified.
- Brandon Burgess, the Bournemouth creator who held the inaugural Season Pass after self-funding a full season, will review video submissions and pick the next holder.
- Heineken framed the relaunch as a fan-first move to restore behind-the-scenes access as F1 grows more commercial and costly, and the campaign includes a new film featuring high-profile figures such as Max Verstappen.