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Overview
- On Tuesday, June 23, the Heineken supervisory board unanimously appointed Rafael Oliveira as global chief after a global search.
- Oliveira will take the role on October 1, 2026 under an initial four-year mandate to accelerate the company’s strategic plan through faster execution.
- Heineken is already implementing a restructuring that targets about €500 million of annual productivity savings and plans to cut roughly 7% of its workforce, equal to about 6,000 jobs.
- Oliveira brings senior roles at JDE Peet’s, Kraft Heinz and Goldman Sachs but has no direct experience in beer, a gap analysts warn could make near-term execution harder.
- Investors reacted positively with shares up about 3%, and the appointment — backed by the De Carvalho‑Heineken family on the board — has prompted Keurig Dr Pepper to begin a CEO search at JDE Peet’s.