Overview
- Calzedonia has launched its 2026 swim campaign starring Heidi Klum, now live across German digital channels with select out-of-home displays and a second chapter of images slated for May.
- The visuals were art-directed by Thomas Hayo and shot by the Morelli Brothers, using a Malibu setting to channel a relaxed California mood.
- The campaign highlights named lines including Soft Shades, Sequin Net, and Sophisticated Shine, featuring triangle tops, sequin mesh, and glossy jacquard fabrics.
- Media coverage notes the release aligns with the 11-year mark since Donald Trump said Klum was “no longer a 10,” which she previously answered with a humorous video.
- Klum has sustained interest on social media, sharing a poolside clip and confirming she will attend May’s Met Gala, extending attention on the brand push.