Overview
- Running December 10 to January 10, the campaign places messages inside coaches, on train exteriors, and at select Delhi Metro stations to reach millions of commuters.
- Core themes include women’s safety, mental health support, bridging the digital divide, awareness and enforcement of the PC-PNDT Act, and tuberculosis prevention.
- Union Health Secretary Punya Salila Srivastava stressed broad public sensitisation, warning against misuse of new technologies for prenatal sex determination.
- Delhi’s TB burden underpins the focus on detection and prevention, with over 98,309 cases recorded from January to October 2025 according to the Ni-kshay portal.
- WHO’s Catharina Boehme endorsed the effort under the banner “Healthy Women = Healthy Nations” and #BecozSheMatters, with launch events featuring an inaugural ride and an all-women band performance.